Showing posts from October, 2014

UI / UX - Performing A/B (Split) Testing

Websites and Web applications have become progressively more complex as our industry’s technologies and methodologies advance. What used to be a one-way static medium has evolved into a very rich and interactive experience. Additionally, users have been accessing websites in an increasing number of ways: mobile devices, a vast landscape of browsers, different types of Internet connections, carriers, locations etc.
But regardless of how much has changed in the application development process, a website’s success still hinges on just one thing: how users perceive it. “Does this website give me value? Is it easy and pleasant to use? ” These are some of the questions that run through the minds of visitors as they interact with your products, and they form the basis of their decisions on whether to become regular users of your website or to exit and never come back.
They say a newspaper’s most important story of the day goes always goes above the fold on page 1, on the right-most column a…